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Ten
Ways to Improve Employee Awareness Initiatives
By Wayne McKinnon
(613) 860-1384
1. Find out what interests your
audience. Recognize that the reason awareness programs
are required is that typically while the information you
are providing is important, it falls beyond the interest
level of the intended audience.
2. Make your material relevant. The
people you do reach often are unable to immediately see
how to apply it to their situation.
3. Use attention grabbing headlines and
be brief. People have too much to do and ever shortening
attention spans.
4. Use compelling content. Policy
documents are not compelling.
5. Improve your measures of success.
Reading an information item or attending a session on
its own does not constitute a successful program.
6. Identify the steps to success.
Getting people to read a well crafted invitation is just as much of a
success towards a the overall program as any other
security awareness activity they might participate in.
7. Make awareness on-going. Maintaining
employee awareness is like maintaining good health. One
meal or one week at the gym does not make you healthy
for very long. You need constant maintenance and so does
your awareness program
8. Ensure that you have support from the
top. Managers need to see the relevance themselves. If
they don't "get it", they won't be supportive of your
initiatives as evidenced by not allowing staff the time
to participate, or not funding activities.
9. Keep an eye out for changes in the
way things are done. Changes to business processes often
represent an opportunity to insert awareness activities.
10. Keep up the momentum. Falling behind
is a sure way to lose the interest of employees who
begin to look forward to your offerings.
Contact Wayne for an awareness program checkup.
(613) 860-1384
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Wayne McKinnon
www.EffectiveCommunication.org
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